PBR - Professional Bull Riders Tickets Santander Arena

PBR - Professional Bull Riders Santander Arena, PA Rodeo

700 Penn Street, Reading, PA, 19602

PBR: Pendleton Whisky Velocity Tour in Reading

PBR - Professional Bull Riders brings the Pendleton Whisky Velocity Tour to Santander Arena in Reading, Pennsylvania, with events scheduled from January 29 through January 30, 2027. The listed event date is January 30. This Sports and Rodeo event puts elite bull riders and powerful bucking bulls at the center of an indoor arena show.

Founded in 1992 by 20 professional bull riders, PBR has grown into an international organization with hundreds of events each year and more than 800 member riders worldwide. Competition tests riders' skill and control: they must stay aboard for eight seconds to earn a score, with judges evaluating both the rider's technique and the bull's performance. The Velocity Tour brings this format to arena audiences, with rounds building toward a final.

PBR productions combine the dirt arena and bull-riding chutes with video boards and slow-motion replays, giving spectators a closer look at each ride. Opening ceremonies and Western entertainment between rounds add to the event atmosphere. The supplied event information does not list opening acts or confirm specific performers for those segments. Western wear, including boots, jeans, and cowboy hats, is a popular choice, and the event is described as suitable for all ages.

Venue and Seating Information

Santander Arena will host the temporary dirt-floor setup, with stadium seating arranged around the competition area. The configuration is designed to keep the bull-riding action visible from multiple sides, while video boards can help capture details and replays that may be difficult to see from farther away.

For a close view of the arena, consider seats with a clear sightline toward the dirt floor and away from obstructions. The best choice depends on the event's final seating map and your preference for proximity versus a wider view; specific section recommendations cannot be confirmed from the available information. ADA-accessible seating is available at arena venues, with exact locations subject to the event's seating plan.

Parking Information

Parking names, addresses, rates, and availability for this event have not been provided, so confirm current arrangements with Santander Arena or the applicable parking operator before traveling. Reading's downtown location makes it useful to plan arrival and allow time to reach the arena before the event begins.

• Check for official arena or nearby public parking options and compare walking distance, availability, and event-day pricing.
• Review parking restrictions and payment requirements in advance; rates and access may vary on event dates.

Prices currently start around $40, with final ticket costs varying by seat location, availability, and demand. For event information and ticket options, visit reading-tickets.com.